In 2024, HUAWEI proudly presents the refreshed AITO M7, the best-selling model in our electric vehicle series. This new iteration is set to captivate our audience with an entirely new visual campaign that reflects its spirit and sophistication.
The AITO M7 is designed for young, middle-class families who are just starting their journey together. These individuals have a keen appreciation for life's finer qualities and a passion for artistic pursuits. With this in mind, our campaign theme, "Infinite Aspirations," aims to resonate deeply with their aspirations and lifestyle.
Our campaign weaves a narrative through three distinct yet interconnected themes: Urban Living, Seaside Escapades, and On the Road Adventures. Each theme showcases the M7's versatility and elegance, highlighting how it seamlessly fits into the diverse and dynamic lives of young families.
Owning the HUAWEI AITO M7 opens up a world of possibilities, empowering young families to explore and enjoy a life rich with experiences. This campaign captures the essence of the M7, a vehicle that is not just a means of transportation but a gateway to a more vibrant and fulfilling life.
Client: Huawei Aito
Agency: Ogilvy Beijing
Production and Photograph: Billy Wu
Creative direction: Kim Yu, Maxine Ma, Dongyan Wang
Art Direction: Maxine Ma, Dongyan Wang,Kim Yu
Account: Naomi Ye，Berlin Li