Mercedes-Benz × China Open Merchandise design, Photo Art Direction
Tennis supplies design for Mercedes-Benz China. As a main sponsor for the 2023 China Open, Mercedes-Benz presented a set of tennis supplies as a gift for guests. Drawing inspiration from Wimbledon’s iconic dress code, we selected white as the primary color to evoke a sense of tradition and elegance.
To further emphasize the connection between heritage and innovation, we incorporated Mercedes-Benz logos from different historical periods into the design, creating a visual dialogue that celebrates the rich history shared by both the brand and the sport. We chose a blue colored outdoor tennis court as a shooting scene, and adjusted the tone to be more similar to Mercedes's brand color.
Work was done as Designer and Art Director at Ogilvy China. Led by the Creative Director, worked with a team of six. I supported the design of the tennis supplies, ideated the shooting style, led retouching, and tone adjustment in the final production stage.
Content was posted on RedNote, a fast-expanding social media platform in China, aiming to build an online community for sharing lifestyle, fashion, and life experiences through images and video.
