Traditionally celebrated for its practicality and family-friendly design, the V-Class has been a cornerstone of comfort and reliability for families and businesses. However, this season, we are embarking on a new journey to elevate its image and evoke a sense of adventure and artistic aspiration.
Our campaign takes the V-Class to the snow-covered, magical landscapes of Altay in Xinjiang, China. The V-Class showcases its remarkable reliability and performance in this pristine and ethereal environment, proving its capability in the most challenging conditions. The serene beauty of Altay’s winter wonderland sets the perfect stage to highlight the V-Class’s extraordinary abilities.
This campaign aims to create a deeper emotional connection with our audience, transforming the V-Class from a utilitarian family vehicle to a symbol of elegance and aspiration. Just as other Mercedes-Benz models inspire a spirit of adventure and luxury, we want the V-Class to resonate with those who seek both practicality and the art of exploration.
Experience the Mercedes-Benz V-Class like never before – where everyday reliability meets the sublime artistry of winter’s embrace.
Client: Mercedes-Benz
Agency: Ogilvy Beijing
Production and Photograph: Jingwei Wang
Creative direction: Kim Yu, Maxine Ma
Art Direction: Dongyan Wang, Maxine Ma
Account: Daine Wei, Naomi Ye
Copywrite: Shaomin Li
Design: Dongyan Wang